In Nordic folklore the Mare is believed to haunt the realm of dreams, manifesting as a malevolent entity that visits mortals while they sleep. Often depicted as a dark, shadowy presence, she instills fear and anxiety by sitting upon the chests of her victims, causing a sensation of suffocation and paralysis known as sleep paralysis.

This is our protagonist's first meeting with this entity and we get to follow along as she dives deep through the landscapes of the subconscious where the presence of the Mare looms large. A chilling reminder of the mysteries and dangers that lurk within the depths of the mind.

Winner of Project Spark 2024, arranged by NANLITE/NANLUX.

Official premiere in 2025.

Campaign for Hemköp - Alltid Bra Pris.

Photographer: Amanda Nilsson
Set-Design: Linnea Apelqvist
Art Direction: Gabriella Frankander

Thanks to Agent Molly & Co.

Rebranding images for Westers Catering.

Photographer: Amanda Nilsson
Set-Designer: Linnea Apelqvist
Art Director: Anne Nimtoft
Set-Designer Assistant: Hann Rubin
Talent: Pia Ternström
Special thanks to Agent Molly & Co

Campaign "Sveriges Minsta Klimatrörelse" for Pantamera.

Photographer: Amanda Nilsson
Art Director: Maria Lamke
Production Leader: Camilla Marhaug
Stylist: Gisela Rydberg
Make-Up Artist: Linda Sundqvist
Photographers Assistant: Mikael Strandh
Set-Design: Independent Dekor

Special thanks to Agent Molly & Co

Campaign for Cricket Xtend.

Photography / Film: Amanda Nilsson
Set-Design: Linnea Apelqvist
Photography Assistant: Nigel Perry

Thanks to Agent Molly & Co and OTW.

Campaign for Foodora - “För att jag vill”

Photographer: Amanda Nilsson
Food Stylist: Sara Aasum Hultberg
MUAH: Teresa Grundin
Photography Assistant: Robin Berglund

Brand images for Bravura.

Photography: Amanda Nilsson
Art Direction & Set-Design: Lisa Engardt
Styling: Gisela Rydberg

Special thanks to: Agent Molly & Co

Campaign for Maria Nila and their product line Coils & Curls.

Photography: Amanda Nilsson
Creative Direction: Stina Andréasson Derner
MUA: Josephine Golan
Photography Assistant: Cecilia Halldén

Special thanks to Agent Molly & Co!

Campaign images for Formex 2025.

Photography: Amanda Nilsson
Set-Design: Linnea Apelqvist
Art Direction: Maria Seefried
Project Leader: Kajsa Falck
Photography Assistant: Noomi Söderström

Special thanks to Agent molly & Co.

Campaign for Motorola Razr 2022.

Photo/Video: Amanda Nilsson
Creative Direction: Matilda Hansson & Johanna Andersson
Post production: Erika Savander / The Amazing Society
Hair & Make-Up: Jessica De La Torre
Production Leader: Frida Byström / The Amazing Society

Still life editorial for Sindroms Magazine Issue #8 Orange Edition.

Set-Design: Melinda Urbansdotter

A still life series in collaboration with Cajsa Warg.

Photography: Amanda Nilsson
Set-Design: Jessica Lagerman

Launch campaign for Minolei Cosmetics.

Photographer/Videographer: Amanda Nilsson
Art Direction: Sofia Larsén / NUDLA
Photographer Assistant: Cecilia Halldén
HMUA: Dominika Newelska
HMUA Assistant: Julia Jäderholm
Stylist: Ulrika Lindqvist
Stylist Assistant: Simone Ströwer
Talents: Olga, Shenie, Danait
Minolei In-House: Emma Filipsson & Helena Amiley
Production: Hanna Rydholm / NUDLA

Campaign for Minstingen.

Photographer: Amanda Nilsson
Production & Post-production: The Amazing Society

Commercial for Lancôme x KICKS. “What Makes You Glow”.

Film/Edit: Amanda Nilsson
Talents: Efva Attling, Sara Biderman, Chanelle Coleman Törnqvist
HMUA: Tove Dalsryd
Styling: Gorjan Lauseger
Assistant: Fanny Holmquist
Still Photographer: Sanna Dahlén
Production: Loreál Luxe PR

Advertorial for Kicks Magazine Christmas 2022.

Photographer: Amanda Nilsson
Art Direction: Maria Silvander
Production Leader: Elin Sjulgård
Assistant: Cecilia Halldén

Campaign for Eldorado SS22.

Winner of Svenska Designpriset 2023 in the Merchandise category.

Photo/Film: Amanda Nilsson
Creative Direction: Tore Åsén / Redgert Comms
Client: Eldorado / Axfood
HMUA: Alexandra Olsson
Talents: Philip, Hampus, Linnea & Elin
Production: Elsa Glans & Moa Forsén / Redgert Comms

Campaign for Indy Beauty - Advanced Skincare.

Photographer: Amanda Nilsson
MUA: Anaya Sylwander
Hair: Elvira Brandt
Set-Design: Annika Kampmann
Assistant: Maja Johansson
Production: Redgert Comms

Campaign “Stay Sharp” for Convini.

Photographer: Amanda Nilsson
Production/Animation: The Amazing Society
Make-Up: Jessica De La Torre
Photographers Assistant: Cecilia Halldén

Covers and press images for the artist GERD for her singles and her debut album Meet Me In The Blue.

Assets, press photos and cover art for Myra Granberg and her single ‘Zinken Stänger 01’.

Still Photographer: Amanda Nilsson

Director & Edit: Amanda Nilsson
Director of Photography: Petter Bülling
Gaffer: Olof Jonsson
1st AC: Marcus Fältmark
Colorist: Emmy Kindstrand

Press and cover images for artist Jackie Mere.

Advertisment for Nordiska Kompaniet Valentines Day 2022.

Art Direction: Moa Lander / Studio Bon
Model: Astra Wahllöf Olander
Production: Studio Bon

Press, cover and assets for Myra Granberg and her debutalbum ‘ANDRA SIDAN ÄR NI KLARA’.

Photographer: Amanda Nilsson
HMUA: Sandra Wannerstedt
Stylist: Siri Andersson
Production: Klara Kristofferson / Sony Music Sweden

Campaign “Lugnande Priser” for Minstingen.

Director: Sara Wikström

Photographer: Amanda Nilsson

Creative: Johanna Andersson

Gaffer: Henrik Tindefjord

Editor: Erika Savander

Motion Design: Karolin Gu

Producer: Lisa Millberg

Production: Nathanelle Andersson / The Amazing Society

Advertising for Maria Nila and their colour refresh.

Photographer: Amanda Nilsson
Art Direction: Stina Andréasson Derner
MUA: Emelie Ödman
Retouch: Imagery Sthlm
Hair Stylists: Neila Dahlander, Josefin Johansson, Bahir Allashi & Petra Lundin

Campaign for ATP Atelier SS22 ‘WEIRDO’.

Photographer: Amanda Nilsson
Creative Direction: Carin Falk
Production: Emmy Björling

Campaign for Fun Light x Klara & Jag.

Photographer/Video: Amanda Nilsson
Creative Direction: Felicia Lagerblad
Set-Design: Emelie Eriksson & Susana Vall
Styling: Wilma Lidén
MUAH: Nils F Hors
Photographers Assistant: Fanny Holmquist
Production: Elsa Glans / Redgert Comms

Campaign film for Polly Ice Cream.

Film/Edit: Amanda Nilsson

Set-Design: Linnea Apelqvist

Gaffer: Henrik Tindefjord

Production: Paula Berg & Elsa Glans / Redgert Comms

Campaign for LOOP Nicotine Pouches.

Photographer/Video: Amanda Nilsson
Creative Direction: Tore Åsén
Stylist: Alina Bendikova
Talents: Daniel Gurow & Pauline Eddeborn
Retouch Stills: Imagery Sthlm

Press images or artist Ida Fiona.

Eldorado Summer collection 2021.

Film & Edit: Amanda Nilsson
Creative Direction: Tore Åsén
Production: Elsa Glans / Redgert Comms
Models: Alva Bjurner & Kelly Nizi
Still Photographer: Beata Cervin

Campaign “Rätt, lätt & mätt” for Minstingen.

Photographer: Amanda Nilsson
Production & Post-production: The Amazing Society

Press photos for Red Bull Nästa Nivå 2020.

Production: New Black

Campaign for Halebop X Vässla.

Creative Direction: New Black

Personal still life series.

Set-Design: Melinda Urbansdotter
Florist: Johanna Thomasdotter

Campaign for ATP Atelier AW21.

A campaign series about relatable everyday moments and the modern chic woman, who’s ~blessed but stressed~ and always in a hurry. She’s not perfect - but who is? We’ve all found our phones in the fridge sometimes. Right?

Film/Edit: Amanda Nilsson
Creative Direction: Hobnob Journal - Fanny Ekstrand & Linn Eklund
Screenplay: Fanny Eklund
Art Direction Carin Falk & Claudio Pizzelli
Production: Emmy Björling & Maj-La Pizzelli

Collaboration with Tangent GC.

Set Design: Jessica Lagerman

Advertising for Jabushe Rebranding.

Photographer: Amanda Nilsson
Art Direction: Amanda Sandberg

Campaign for Itchy Skincare.

Art Direction: Joanna Lundbladh
Talents: Anna, Uzi, Maja, Elsa & Frank

Lookbook film for Efva Attling SS20.

Director of Photography/Editor: Amanda Nilsson
Creative Director: Efva Attling
Music: Eva Dahlgren
MUA: Sofia Holmgren Leveson / MIKAs Looks
Still Photographer: Sanna Dahlén
Assistant: Alice Åkerblom

Commercial for Påhoj.

Production & Set Design: Påhoj

Campaign for Halebop “Så mini”.

Production together with New Black.

Haircare campaign for Indy Beauty.

Photographer: Amanda Nilsson
Hairstylist: Elvira Brandt
Hairstylist assistant: Yasmine Sahar
MUA: Anaya Sylwander
Set-Design: Annika Kampmann
Stylist: Sandra Ekenstam
Assistant: Maja Johansson
Production: Redgert Comms

Press and cover photo for Ängie and her single Silver Sadness.

Styling: Elca Heinebäck
MakeUp & Hair: Josephine Golan & Ängie
Nails: Josephine Golan
Jacket: Jon Allensten / Ibeyostudio

Advertising for FUNCiFUR.

Photographer: Amanda Nilsson
Set-Design: Julia Mårtensson
Creative Directon: Linn Persson
Production: Redgert Comms
Retouch: Imagery Stockholm

Teasers, press & cover photos for Myra Granberg and her EP: Bara Hälften Kvar.

Photo/Video: Amanda Nilsson
Graphics: Vera / Sony Music

Press and cover images for artist Maydar and her single ´Gråta=Standard´.

Promo and cover images for artist Gerd and her debut single ‘Lies For A Liar’ 2021.

Motion: Amanda Nilsson
Still Photographer: Beata Cervin
Stylist: Fernando Torres
MUA: Mirja Andersson
Model: Chili Bendt
Producer/Creative Direction: Emma Fällman

Portraits and still lifes of Emma Wiklund and her brand Emma.S for Veckorevyn.

Text and interview: Ines Francescas Michaelsdotter

Social Media content for Eldorado.

Set Design: Melinda Urbansdotter
Creative Director: Tore Åsén
Production: Redgert Comms

Advertising for LOOP Nicotine Pouches.

Set-Design: Melinda Urbansdotter
Creative Direction: Tore Åsén
Production: Redgert Comms

Still life in collaboration with ATP Atelier

Set Design: Jessica Lagerman

Campaign for Rocket Padel Junior.

Film & Photography: Amanda Nilsson
Art Direction: Sandra Marinoni

Personal project “Space Shapes” with set-designer Melinda Urbansdotter.

Still life series for Meyio Magazine: Not All Heroes Wear Capes.

“We got our inspiration for this series from dark superhero movies such as Batman. We used only recycled and heated material to build an architecturally abstract metropolis, where our heroes from the organic skinbrand Skin Treat is saving, not only your skin, but also our environment through their ecological thinking.”

Set Design: Melinda Urbansdotter

Campaign for JOX SS21.

Production together with Babyshop Group.

Brand films for Movesgood.

DoP/Edit: Amanda Nilsson
Creative Direction: Felicia Bröms Illes
Animations: Philip Nilsson
MakeUp: Josephine Golan
Models: Ania Chorabik & Alhagi Njie

Commercial for LOOP Nicotine Pouches.

Creative Direction: Tore Åsén / Redgert Comms
Set-Design: Melinda Urbansdotter

Commercial for Rocket Padel 2020.

Art Direction: Sandra Marinoni
Models: Oskar & Sandra

Press & cover for Myra Granberg.

MakeUp Artist: Ina Palm
Management: The Music Box / Sony Music Sweden

Lookbook film for PRLE SS19.

Director/Photographer: Amanda Nilsson
Editing: Philip Nilsson
Designer: PRLE/Andreas Danielsson
Model: Sonny I
MakeUp-Artist: Sara Stenfors
Music: Classic Stepdad

A digital presentation of AVAVAV during Stockholm Fashion Week 2020.

Film/Edit: Amanda Nilsson
Producer/Creative Director: Emma Fällman
Still Photographer: Aida Chehrehgosha
Music: Lions by REIGN

A still life made at home during covid-19 quarantine in April 2020.

Campaign for IF Metall.

Art Direction: Lina Forsgren
Set Design: Lina Forsgren
Production: Madder
Retouch: Hilda Bordahl
Assistant: Fanny Holmquist
Music: Theo Brus & Thomas Krüger

Commercial for Buddy Pet Foods.

Creative Direction: Söderhavet
Assistant: Fanny Holmquist
Retouch: Annika Svenmarck / Tusch Studio

Press photos for Ichnusa and their speakeasy pop-up bar Ichnusa Travels in Stockholm 2019.

Creative Direction: Pontus Formgren / Redgert Comms

Beauty portraits for MakeUp Academy by Dashl.

Video for Efva Attling FW19 Collection.

DoP/Editor: Amanda Nilsson
Creative Director: Efva Attling
Music: Eva Dahlgren
MakeUpArtist: Sofia Holmgren Leveson
Model: Soykenya F, Le Management
Set Design/Still Photographer: Sanna Dahlén
Assistants: Mikael Strandh

Editorial for Flanelle Magazine: Dawn

MakeUp Artist: Ina Palm
Model: Jenny A / Le Management

Press and cover photos for Ängie and her single IDGAF.

Lookbook for PRLE SS19.

Designer: Andreas Danielsson
MakeUp Artist: Sara Stenfors
Model: Sonny I

Lookbook for TOVEMIKA 2019.

MakeUp Artist: Ina Palm
Clothing: Atención
Models: Sara E, Henrik E & Caroline A
MakeUp Assistant: Hanna Axelsson

Editorial for Nordic Style Magazine: Metal.

MakeUp Artist: Ina Palm
Model: Ebba M / Stockholmsgruppen
Retouch: Annika Svenmarck / Tusch Studio

Press photos for Harrison First.

Press and cover art for artist Amanda Aasa and her EP Real Love.

MakeUp & Hair: Ina Palm
Management: Beast Ent

Lookbook for Rocket Padel 2019.

Art Direction: Sandra Marinoni

Campaign for IF Metall.

Production: Madder
MakeUp Artist: Ina Palm
Assistant: Fanny Holmquist

Coverimages for Tehörnan, Umeå.

Creative Direction: Victoria Ekenberg
Set-Design: Johanna Ekenberg

A beauty test with Johanna.

MUA&H: Caroline Ljusterdal
Model: Johanna / Nisch Management

3 looks with artist Ängie.

MUA & Nails: Josephine Golan
Stylist: Elca Heinebäck

Press photos and cover for Ambivalensen - Home Alone Med Dig Tape No 1

Infomercial for Påhoj.

Film: Amanda Nilsson
Edit/Animation: Annica Klingspor

Press & cover for Amanda Aasa.

MakeUp Artist: Ina Palm
Management: Beast Entertainment

Press and cover photo for The Endorphines.

Press photos for MAJRO and a promo video for her single Lost Touch.

Press photos for HABZ.